One Day star Ambika Mod fronts a new campaign for Make My Money Matter, an eco-friendly pension investment company founded by Richard Curtis.
The ad aims to show how people are unknowingly fuelling climate destruction by banking with financial institutions that are linked to fossil fuel companies, and a spokesperson for the campaign commented 'For too long the big five UK high-street banks have actively financed the climate crisis because they rake in large profits while destroying the planet. As we see climate chaos in action - from California to Australia, from Brazil to Portugal - these banks shirk responsibility and greenwash their reputations while continuing to support fossil fuel companies. It’s time for this to change. People can send a message by ditching these fossil-fuel banks for good and switching to a greener alternative'.